THE DRIVER'S SEAT 360˚ EXPERIENCE
Infiniti designs cars that empower drivers. But there’s nothing empowering about walking around concept cars you can’t touch or experience. So at the 2015 Pebble Beach Automotive Week, we created two immersive virtual reality experiences to create a loophole that put guests behind the wheel of the Q60 and QX30 Concept cars.
The films could also be experienced at home through both a Google Cardboard-enhanced mobile app and the first ever YouTube 360 automotive ads, ensuring that viewers everywhere would be able to experience these cars the way they were meant to be experienced—from the driver’s seat.
Infinit Dream Road BTS 112 YouTube
Experience the Infiniti's newest concept cars
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Infiniti 360 film – The Dream Road
Experience the Infiniti Q60 Concept from the driver’s seat before it’s available in the Infiniti lineup. Take the next-gen coupe on the ultimate drive in 360˚, from the sweeping bridges of the Atlantic Ocean Road in Norway and the heart-stopping switchbacks on Italy’s Stelvio Pass to the colorful Moroccan Gorges du Dadès and Norway’s dramatic, moody Trollstigen mountain pass. Download the Infiniti Driver’s Seat app to experience The Dream Road in virtual reality using Google Cardboard at http://InfinitiUSA.com/VR
Infiniti The Dream Road
Get ready to experience a virtual reality road so invigorating, it doesn’t exist in the real world. All from the driver’s seat of the Infiniti Q60 Concept, a car so innovative, it also doesn’t exist in the real world - yet. Download the Infiniti Driver’s Seat app to experience The Dream Road in virtual reality using Google Cardboard at http://InfinitiUSA.com/VR
Best Experienced in Oculus and Simulator
Infiniti 360 film – From Pencil to Metal
Experience the Infiniti QX30 Concept from the driver’s seat as it is designed around you in 360˚. Look around as the QX30 morphs from the original pencil sketch into CAD renderings, a clay model, and ultimately, the stunning finished concept car, all while Executive Design Director Alfonso Albaisa narrates the design process. Download the Infiniti Driver’s Seat app to experience From Pencil to Metal in virtual reality using Google Cardboard at http://InfinitiUSA.com/VR