Fantasy Life League
Rather than just showing the Bud Light way in ads, let’s encourage people to actually live the brand. We’ll do this by creating the Fantasy Life League where the people playing fantasy are also the actual players in the game. Modeled after fantasy football, people will earn points for going out, having a great time with friends and never missing out on those great unpredictable moments.
This is the website where you can keep track of your standing as well as the standings of your friends and competition.
How it works
To earn points, people check in wherever the Bud Light is flowing. Places like bars, parties, concerts, sporting events and the like. People can check in using both Foursquare and Facebook. Additionally, people can earn bonus points in all sorts of various ways: Using the hashtags #FantasyLifeLeague and #BudLight, people can post pictures and videos of themselves having unpredictable moments with Bud Light. Naturally incorporates sites like Facebook, Instagram, Twitter, Vine, etc, Following, liking Bud Light on all the social networks. Streaks like going out a certain amount of nights in a row. We can even encourage people to go out on slow nights. Like if we know that in city X, Wednesday night is a slow going out night, we can make Wednesdays worth double points in that city, offer specials on Bud Light, etc. And we can drive behavior like this as needed in each city.